Selling Your Ideas to Your Organization

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If you've got an idea you want to sell, you need to do two things: scan your environment and use effective tactics.

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Author Harold Scharlatt
ISBN 978-1-60491-025-4
Publisher CCL Press
Guidebooks Ideas Into Action Guidebook

This guidebook explains how to scan your environment and provides a collection of tactics you can use to sell your idea.

Using this systematic approach will make you more likely to accomplish your objective — solving a problem or making an improvement for the benefit of individuals, groups, and the organization as a whole.

Table of Contents

Selling Your Ideas to Your Organization, CCL Press, 2008
After the Brainstorm 7
Scanning Your Organization 8
Tips and Tactics 18
Closing the Deal 27
Suggested Readings 28
Background 29
Key Point Summary 30

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