Why do organizations so often reward the most vocal or most visible even if they aren't the most qualified? This is a critically important question.
| Author | Gina Hernez-Broome, Cindy McLaughlin, Stephanie Trovas |
|---|---|
| ISBN | 978-1-60491-067-4 |
| Publisher | CCL Press |
Beyond bruised egos and a free-floating sense of unfairness lies a larger organizational problem: when the wrong people get noticed and rewarded, organizations suffer. Projects fail, goals are not met, employee morale and motivation disintegrate, and cynicism festers.
This book can help you prevent those drastic outcomes by making authentic self-promotion part of your everyday work life.
| Acknowledgments | vii |
| Introduction | 1 |
| Why Self-Promotion Matters | 2 |
| What's Your Responsibility? | 5 |
| Chapter 1: It's about Building Up, Not Sucking Up | 9 |
| Oops - I forgot to Blow My Horn! | 9 |
| A Better Way to Do It | 12 |
| Chapter 2: Why Promote Yourself? | 17 |
| Self-Promotion Pays Off | 18 |
| Not Self-Promoting Has Its Price | 19 |
| Losses All Around | 21 |
| More Losses | 23 |
| The Impact on Collaboration | 26 |
| Chapter 3: Get Over Yourself | 27 |
| Beliefs That Get in the Way | 27 |
| The Boss's View | 31 |
| Chapter 4: The Art of Self-Promotion | 33 |
| Developing Yourself | 35 |
| Connecting with Others | 39 |
| Creating Opportunities | 44 |
| Chapter 5: Creating Your Approach | 49 |
| What's Your Type? | 49 |
| What's Your Motivation? | 54 |
| What's Your Situation? | 58 |
| Chapter 6: Knowing Your Audience | 65 |
| The Clueless | 66 |
| The Gullible | 69 |
| The Skeptical | 71 |
| The Savvy | 71 |
| Chapter 7: On the Receiving End | 73 |
| Selective Listening: A Tale of a Boss Deceived | 73 |
| What Kind of Boss Are You? | 77 |
| Strategies for Getting an Accurate Picture | 88 |
| Managing the Talent Show | 91 |
| Chapter 8: Self-Promotion: The Past, Present, and Future | 103 |
| Suggested Readings | 105 |
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