Selling Yourself Without Selling Out: A Leader's Guide to Ethical Self-Promotion

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You can learn effective methods of self-promotion while maintaining your integrity and authenticity.

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Author Gina Hernez-Broome
ISBN 978-1-882197-95-8
Publisher CCL Press
Guidebooks Ideas Into Action Guidebook

Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion — the act of generating personal visibility in service of your work and career.

In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.

Table of Contents

Selling Yourself without Selling Out: A Leader's Guide to Ethical Self-Promotion, CCL Press, 2006
Self-Promotion: A Leader's Job 7
Strategic Visibility and Its Benefits
Benefits for the Individual
Benefits for Others
8
Rethinking Self-Promotion 11
Techniques for Promoting Yourself
Connecting with Others
Developing Yourself
Creating Opportunities
29
Finding the Sweet Spot 28
Suggested Readings 28
Background 29
Key Point Summary 30

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