Making Creativity Practical: Innovation That Gets Results
Creative solutions can be challenged and defended in the pursuit of profitability. But first, creativity must be demystified.
Creative solutions can be challenged and defended in the pursuit of profitability. But first, creativity must be demystified.
Author | Stan S. Gryskiewicz and Sylvester Taylor |
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ISBN | 978-1-882197-78-1 |
Publisher | CCL Press |
Guidebooks | Ideas Into Action Guidebook |
The process of making creativity practical provides leaders with a problem-solving approach that produces high-quality ideas that are appropriate to the task — which means groups and organizations can implement them with less risk.
By channeling parts of the creative process, organizational leaders can effectively align this powerful problem-solving tool with their organization's current challenges.
What Is Practical Creativity? | 7 |
Why Is Practical Creativity Important? | 8 |
Making Creativity Practical | 10 |
Stating the Problem | |
Understanding Approaches to Problem Solving | |
Seeking the Right Creative Path | |
Choosing the Right Creative Path | |
Generating Ideas | |
Evaluating Ideas | |
Making a Place for Creativity at Work | 27 |
Suggested Readings | 30 |
Background | 30 |
Key Point Summary | 31 |
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