Creative solutions can be challenged and defended in the pursuit of profitability. But first, creativity must be demystified.
| Author | Stan S. Gryskiewicz and Sylvester Taylor |
|---|---|
| ISBN | 978-1-882197-78-1 |
| Publisher | CCL Press |
| Guidebooks | Ideas Into Action Guidebook |
The process of making creativity practical provides leaders with a problem-solving approach that produces high-quality ideas that are appropriate to the task — which means groups and organizations can implement them with less risk.
By channeling parts of the creative process, organizational leaders can effectively align this powerful problem-solving tool with their organization's current challenges.
| What Is Practical Creativity? | 7 |
| Why Is Practical Creativity Important? | 8 |
| Making Creativity Practical | 10 |
| Stating the Problem | |
| Understanding Approaches to Problem Solving | |
| Seeking the Right Creative Path | |
| Choosing the Right Creative Path | |
| Generating Ideas | |
| Evaluating Ideas | |
| Making a Place for Creativity at Work | 27 |
| Suggested Readings | 30 |
| Background | 30 |
| Key Point Summary | 31 |
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