Everyone has a reputation. Whether good or bad, your reputation precedes you, and it can inhibit or enhance your professional goals. But how do you actively nurture, develop, and manage how others see you?
| Author | David Magellan Horth, Lynn B. Miller |
|---|---|
| ISBN | 978-1-60491-629-4 |
| Publisher | CCL Press |
| Guidebooks | Ideas Into Action Guidebook |
This book discusses how crafting a brand can give you control of how you're perceived at work.
From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be — and how to build the brand that can get you there.
| What Is a Leadership Brand? | 1 |
| Why Your Brand Matters | 3 |
| The Link between Brand and the Social Aspects of Leadership | 4 |
| How a Leadership Brand Can Work for You—or Against You | 5 |
| Defining Your Current Leadership Brand | 8 |
| Exercise 1: Developing a Brand Perspective | 9 |
| Exercise 2: Bringing a Brand Perspective to Your Career | 13 |
| How to Define and Cultivate an Aspirational Brand | 14 |
| Grounding Your Aspirational Brand in Authenticity | 15 |
| Techniques for Evolving Your Brand | 16 |
| Exercise: Linking Your Brand to Your Values | 18 |
| How to Reinforce Your Personal Leadership Brand Online | 25 |
| Online Brand Building: Tips and Considerations | 26 |
| Evolving Your Leadership Brand Throughout Your Career | 28 |
| Background | 30 |
| Suggested Resources | 31 |
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