Selling Yourself Without Selling Out: A Leader's Guide to Ethical Self-Promotion
You can learn effective methods of self-promotion while maintaining your integrity and authenticity.
You can learn effective methods of self-promotion while maintaining your integrity and authenticity.
Author | Gina Hernez-Broome |
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ISBN | 978-1-882197-95-8 |
Publisher | CCL Press |
Guidebooks | Guidebook |
Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion — the act of generating personal visibility in service of your work and career.
In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.
Self-Promotion: A Leader's Job | 7 |
Strategic Visibility and Its Benefits Benefits for the Individual Benefits for Others |
8 |
Rethinking Self-Promotion | 11 |
Techniques for Promoting Yourself Connecting with Others Developing Yourself Creating Opportunities |
29 |
Finding the Sweet Spot | 28 |
Suggested Readings | 28 |
Background | 29 |
Key Point Summary | 30 |
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