Making Creativity Practical: Innovation That Gets Results

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Creative solutions can be challenged and defended in the pursuit of profitability. But first, creativity must be demystified.

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Author Stan S. Gryskiewicz and Sylvester Taylor
ISBN 978-1-882197-78-1
Publisher CCL Press
Guidebooks Guidebook

The process of making creativity practical provides leaders with a problem-solving approach that produces high-quality ideas that are appropriate to the task — which means groups and organizations can implement them with less risk. 

By channeling parts of the creative process, organizational leaders can effectively align this powerful problem-solving tool with their organization's current challenges.

Table of Contents

Making Creativity Practical: Innovation That Gets Results, CCL Press, 2003
What Is Practical Creativity? 7
Why Is Practical Creativity Important? 8
Making Creativity Practical 10
Stating the Problem  
Understanding Approaches to Problem Solving  
Seeking the Right Creative Path  
Choosing the Right Creative Path  
Generating Ideas  
Evaluating Ideas  
Making a Place for Creativity at Work 27
Suggested Readings 30
Background 30
Key Point Summary 31

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