Leadership Brand: Deliver On Your Promise

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Everyone has a reputation. Whether good or bad, your reputation precedes you, and it can inhibit or enhance your professional goals. But how do you actively nurture, develop, and manage how others see you?

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Author David Magellan Horth, Lynn B. Miller
ISBN 978-1-60491-629-4
Publisher CCL Press
Guidebooks Guidebook

This book discusses how crafting a brand can give you control of how you're perceived at work.

From proven strategies from CCL experts, to practical advice you can implement immediately, Leadership Brand: Deliver on Your Promise can help you figure out the leader you want to be — and how to build the brand that can get you there.

Table of Contents

Leadership Brand: Deliver On Your Promise CCL Press, 2017
What Is a Leadership Brand? 1
Why Your Brand Matters 3
The Link between Brand and the Social Aspects of Leadership 4
How a Leadership Brand Can Work for You—or Against You 5
Defining Your Current Leadership Brand 8
Exercise 1: Developing a Brand Perspective 9
Exercise 2: Bringing a Brand Perspective to Your Career 13
How to Define and Cultivate an Aspirational Brand 14
Grounding Your Aspirational Brand in Authenticity 15
Techniques for Evolving Your Brand 16
Exercise: Linking Your Brand to Your Values 18
How to Reinforce Your Personal Leadership Brand Online 25
Online Brand Building: Tips and Considerations 26
Evolving Your Leadership Brand Throughout Your Career 28
Background 30
Suggested Resources 31

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