If you've got an idea you want to sell, you need to do two things: scan your environment and use effective tactics.
| Author | Harold Scharlatt |
|---|---|
| ISBN | 978-1-60491-025-4 |
| Publisher | CCL Press |
| Guidebooks | Guidebook |
This guidebook explains how to scan your environment and provides a collection of tactics you can use to sell your idea.
Using this systematic approach will make you more likely to accomplish your objective — solving a problem or making an improvement for the benefit of individuals, groups, and the organization as a whole.
| After the Brainstorm | 7 |
| Scanning Your Organization | 8 |
| Tips and Tactics | 18 |
| Closing the Deal | 27 |
| Suggested Readings | 28 |
| Background | 29 |
| Key Point Summary | 30 |
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